Featured work
I led the end-to-end design of a scalable, white-label sports book platform, designing both the customer-facing web app and operator back office. Working closely with product and marketing. I helped launch multiple operator brands and scale Sports Bozza to over 500,000 registered users.
A redesign of an international property-investment platform, unifying discovery, due diligence, transactions and portfolio management.
Capabilities
I help product teams move from ambiguity to a clear direction, then stay close enough to the craft to make the details count.
Opportunity framing, product strategy, zero-to-one definition and cross-functional alignment.
Research, interaction design, prototyping and clear workflows for complex products.
Design systems, operating models and standards that improve quality and speed.
Responsible AI concepts and rapid, testable prototypes that turn emerging capability into useful products.
Outcome-oriented approach
Every engagement is different, but the standard stays the same: make the customer experience clearer and the product more valuable.
About
I’m a senior product designer based in Cape Town, working where design, technology and business meet.
My foundation in front-end development means I understand the systems beneath the interface and design with delivery in mind. I help teams find clarity in complex spaces, align around a direction and build products that can scale.
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