UX Strategy Design Systems AI-Driven Product Design

I’m Gaywin, I turn complex products into simple intuitive experiences.

Featured work

Design that gets results

Product Design for a scalable sports book

I led the end-to-end design of a scalable, white-label sports book platform, designing both the customer-facing web app and operator back office. Working closely with product and marketing. I helped launch multiple operator brands and scale Fanbets to over 100,000 registered users.

100k+ usersReached more than 100,000 sports fans

End-to-End design for a global property investment platform.

A complete redesign of a global property investment platform, making it easier for investors to discover investment opportunities globally, complete due diligence and manage their portfolio.

60%Reduced onboarding drop off rates

“Gaywin joined our company in 2018, and I have worked closely with him over the years as the Product Owner of the team. Gaywin is passionate about user experience design and has no problem working hard when necessary. He has produced impressive, high-fidelity wireframes, user flows, and prototypes in Balsamiq and Figma, allowing the Product Team to envision what a product will look and behave like before development starts. He is an integral member of the team, respected by his peers. I would highly recommend Gaywin to any organisation.”

Mercia Jackowitz

CPO | Product Owner · Wealth Migrate

Why work with me

4 Reasons Why

Strategic thinking, not just execution

I don’t just push pixels and make things pretty. I bring product strategy and business thinking to the project, not just visual design skills.

Developer-friendly handoffs that speed up implementation

My Figma proficiency, combined with my knowledge of front-end means I can design with development in mind. I document the things developers actually need to know, helping both handoff and development move faster.

Startup speed without compromising quality

After more than ten years of working with startups, I know that things need to move fast, especially at early stages. Over the course of my career I’ve learned how to move fast without sacrificing the quality of my output.

A flexible senior collaborator

I can lead a focused initiative or work alongside an existing team, adapting the level of strategy and hands-on execution to what the product needs.

Let’s work together

Have a complex product that needs clarity?

Get in touch