Gaywin Walters outdoors on a rocky mountainside

I’m Gaywin Walters

I’m a Senior Product Designer based in Cape Town, with 10+ years of product and UX experience across SaaS, FinTech, e-commerce and sportsbook products. My background in digital design and front-end development helps me connect customer needs with the realities of building products. I take complex experiences from discovery to delivery, combining research, systems thinking and technical understanding to create measurable business outcomes.

Experience

Employment History

GW

Freelancer

UX Designer / Art Director

June 2026 – Present

  • Design intuitive web and native mobile experiences for innovative startups.
  • Combine product strategy and hands-on design to help early-stage teams build products that resonate with users and scale.
  • Translate brand strategy into creative marketing campaigns and digital experiences for brands across the Shoprite Group.
GO

GameOn

Product Designer

Feb 2023 – June 2026

www.gameon.co.za
  • Led product design across sportsbook, play-for-fun and operator platforms, from discovery through launch.
  • Designed SportsBozza from concept to scale, supporting 200,000+ registered users and approximately 120,000 weekly active users.
Full description
  • Led product design across sportsbook, play-for-fun and operator platforms, from discovery through launch.
  • Designed SportsBozza from concept to scale, supporting 200,000+ registered users and approximately 120,000 weekly active users.
  • Used behavioural analytics and usability testing to improve registration and onboarding, reducing user drop-off by 40%.
  • Designed the operator platform and a multi-product design system spanning payments, KYC, CRM, reporting and administration.
WM

Wealth Migrate

Product Designer

May 2018 – Mar 2022

wealthmigrate.com
  • Led UX and UI design across investor onboarding, dashboards and responsive web applications.
  • Used Pendo behavioural insights, walkthroughs and in-app guidance to improve onboarding and feature adoption.
Full description
  • Led UX and UI design across investor onboarding, dashboards and responsive web applications.
  • Used Pendo behavioural insights, walkthroughs and in-app guidance to improve onboarding and feature adoption.
  • Partnered with developers to document and maintain reusable React components in Storybook.
  • Led marketing design across websites, campaigns, email communications, creative assets and SEO.
IM

Impact.com

UX Designer

May 2016 – Feb 2018

www.impact.com
  • Designed complex enterprise SaaS workflows for a global partnership management platform.
  • Collaborated with Product and Engineering across discovery, research, prototyping and delivery.
Full description
  • Designed complex enterprise SaaS workflows for a global partnership management platform.
  • Collaborated with Product and Engineering across discovery, research, prototyping and delivery.
  • Conducted user research, analysed feedback and iterated on product concepts.

Earlier Career

A foundation in digital design and front-end development. For more detail, download my full résumé.

99

99Cent

Designer / Front-end Developer

2012 – 2016

www.99c.agency
  • Led website design across 12 brands.
  • Worked across SEO, digital campaigns and front-end development for multiple media platforms.
N24

News24

Designer / Front-end Developer

2007 – 2009

  • Designed digital experiences for News24.com.
  • Developed front-end interfaces for the News24.com website.

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