UI/UX Design for Early-stage Startups

From discovery to delivery, I design intuitive web and mobile products that balance user needs with your business goals.

Design my product

Brands I worked on:

CheckersShopriteAckermansNews24.comImpactGameOn

What I can help with

UI/UX design services

Flexible senior design support shaped around your product stage, customer needs and delivery goals.

MVP Design

End-to-end product design service, from concept to launch. I handle user research, product strategy, information architecture, wireframing, visual design, and prototyping to get your MVP to market fast.

Product Iteration

Continuous improvement of existing products through user feedback, analytics, and testing. From redesigning key flows to adding new features, I help you iterate based on what users actually need.

Mobile Product Design

Design responsive and native-feeling mobile experiences with clear navigation, accessible interaction patterns and thoughtful attention to the realities of smaller screens.

Design Systems

Scalable component libraries, style guides, and design documentation that help your product stay consistent. From design tokens to complete component systems, I create the structure to build faster.

Design my product

Building towards success

My design process

A practical, collaborative process that turns uncertainty into a product direction the team can confidently deliver.

Discovery and user research process illustration

“Gaywin joined our company in 2018, and I have worked closely with him over the years as the Product Owner of the team. Gaywin is passionate about user experience design and has no problem working hard when necessary. He has produced impressive, high-fidelity wireframes, user flows, and prototypes in Balsamiq and Figma, allowing the Product Team to envision what a product will look and behave like before development starts. He is an integral member of the team, respected by his peers. I would highly recommend Gaywin to any organisation.”

Mercia Jackowitz

CPO | Product Owner · Wealth Migrate

Why work with me

4 Reasons Why

Strategic thinking, not just execution

I don’t just push pixels and make things pretty. I bring product strategy and business thinking to the project, not just visual design skills.

Developer-friendly handoffs that speed up implementation

My Figma proficiency, combined with my knowledge of front-end means I can design with development in mind. I document the things developers actually need to know, helping both handoff and development move faster.

Startup speed without compromising quality

After more than ten years of working with startups, I know that things need to move fast, especially at early stages. Over the course of my career I’ve learned how to move fast without sacrificing the quality of my output.

A flexible senior collaborator

I can lead a focused initiative or work alongside an existing team, adapting the level of strategy and hands-on execution to what the product needs.

Ready to make your product clearer?

Tell me what you are building, where the experience is getting stuck, and what a strong outcome would look like.

Let's Chat ↗