UI/UX Design

Turning Complex Products into Simple Experiences

From discovery to delivery, I design intuitive web and mobile products that balance user needs with business goals.

Discuss your product

Brands I worked on:

CheckersShopriteAckermansNews24.comImpactGameOn

What I can help with

UI/UX design services

Flexible senior design support shaped around your product stage, customer needs and delivery goals.

MVP Design

Turn an early product idea into a focused, testable experience. I connect discovery, product definition, user flows, wireframes, interface design and prototyping into one clear path towards launch.

Product Iteration

Improve an existing product using customer feedback, behavioural signals and focused testing. I help teams simplify key journeys, strengthen new features and prioritise the changes that create the most value.

Mobile Product Design

Design responsive and native-feeling mobile experiences with clear navigation, accessible interaction patterns and thoughtful attention to the realities of smaller screens.

Design Systems

Create reusable foundations that help product teams move faster without losing consistency. This can include tokens, components, patterns, documentation and practical guidance for design and engineering.

Design my product

Building towards success

My design process

A practical, collaborative process that turns uncertainty into a product direction the team can confidently deliver.

Discovery and user research process illustration

Selected outcome

Design that moves the product forward

For GameOn, I led the end-to-end experience and created reusable foundations that supported multiple sportsbook brands, clearer journeys and significant product growth.

View the GameOn case study

For GameOn, I led the end-to-end experience and created reusable foundations that supported multiple sportsbook brands, clearer journeys and significant product growth.

500K+registered users reached

2distinct operator experiences

80%shared component foundation

30%faster design-to-development time

View the GameOn case study →

“Gaywin joined our company in 2018, and I have worked closely with him over the years as the Product Owner of the team. Gaywin is passionate about user experience design and has no problem working hard when necessary. He has produced impressive, high-fidelity wireframes, user flows, and prototypes in Balsamiq and Figma, allowing the Product Team to envision what a product will look and behave like before development starts. He is an integral member of the team, respected by his peers. I would highly recommend Gaywin to any organisation.”

Mercia Jackowitz

CPO | Product Owner · Wealth Migrate

Why work with me

4 Reasons Why

Senior product thinking, hands-on craft and delivery awareness brought together in one collaborative partner.

Product thinking, not just polished screens

I connect customer needs, business goals and delivery constraints so design decisions support a stronger product direction.

Design that engineering can build

My front-end background helps me define realistic responsive behaviour, system states and documentation that reduce ambiguity during delivery.

Momentum without careless shortcuts

I use clear priorities, prototypes and reusable patterns to move quickly while protecting the details that shape usability and trust.

A flexible senior collaborator

I can lead a focused initiative or work alongside an existing team, adapting the level of strategy and hands-on execution to what the product needs.

Ready to make your product clearer?

Tell me what you are building, where the experience is getting stuck, and what a strong outcome would look like.

Start a conversation ↗